The Wilkinson Baking Company manufactures automated machines that make fresh sandwich bread all day long, only requiring a person to bag and label the loaves. We were tasked with creating an animation that quickly and simply explained why buying their bread was better for the environment and better for the customer, as well as how, when you purchased a Wilkinson Baking product, you provided clean water for a village in Africa. Our animation is played on two HDTVs attached to their bread machine in-store.